Blog
Notes on paid media, from the accounts we run.
Practical breakdowns of what's working across Google, Meta, TikTok, and ChatGPT Ads, plus what we're seeing across client accounts.
November 11, 2026
Google Shopping Feed Optimization for Black Friday
Learn how to prepare your Google Shopping feed for peak season. Avoid common feed errors, improve product data quality, and ensure your campaigns are ready.
November 6, 2026
Why a higher Black Friday ROAS doesn't mean profit
A 5× Black Friday ROAS looks impressive until you calculate contribution margin, shipping costs and discount depth. Learn why revenue return alone hides whether you made any profit.
November 4, 2026
Google Ads vs Meta Ads: Black Friday Budget Guide
Compare Google Ads and Meta Ads for Black Friday. Learn how search captures intent while social generates demand, and build a framework to allocate your budget.
October 27, 2026
How to Prepare Google Ads for Black Friday (Start Now)
Learn how to prepare Google Ads for Black Friday with a practical checklist covering campaign structure, Performance Max, Shopping feeds, budgets, and testing.
October 24, 2026
New Meta Brand Building Ad Formats for 2026
Meta introduced Super Burst, First Impression Ads, expanded Reels Trending Ads and Aggregated View Time at its Brand Building Summit. Here's what each format does.
October 23, 2026
Creative testing framework
Learn how to build a structured creative testing framework for Meta ads that identifies winning concepts, scales performance, and avoids common testing pitfalls.
September 10, 2026
What Are ChatGPT Ads? A Beginner's Guide (2026)
ChatGPT ads let brands appear in AI conversations when users ask relevant questions. Learn how this new ad format works, what makes it different, and whether it fits your marketing strategy.