Case Studies

Real campaigns. Real numbers.

A look at how we've helped brands turn ad spend into growth across Europe, from e-commerce to B2B.

E-Commerce

European Fashion Retailer

Name withheld under NDA

Challenge: Rising CPA on Meta ads was eating into margins as the account scaled.

Approach: Rebuilt creative testing pipeline and restructured campaigns around a broad-audience, creative-led strategy.

  • 2.8xROAS
  • -35%CPA
  • 90 daysTimeline
SaaS

B2B SaaS Company, Germany

Name withheld under NDA

Challenge: Low-quality leads from Google Search were burning through the sales team's time.

Approach: Rebuilt account structure around intent-based keyword tiers and tightened conversion tracking.

  • -42%CPL
  • +65%Lead volume
  • 60 daysTimeline
Local Service

Home Services Business, Ireland

Name withheld under NDA

Challenge: No paid presence and an inconsistent stream of bookings.

Approach: Launched a full-funnel paid social strategy from zero, pairing retargeting with local prospecting.

  • 4.1xROAS
  • 300+Bookings
  • 120 daysTimeline
DTC Beauty

DTC Skincare Brand, France

Name withheld under NDA

Challenge: Flat growth despite increasing monthly ad spend across platforms.

Approach: Diversified spend across TikTok and Meta with a structured UGC creative testing cadence.

  • 3.6xROAS
  • +120%Revenue
  • 6 monthsTimeline
B2B

Enterprise Software Vendor

Name withheld under NDA

Challenge: High cost per lead on LinkedIn with little visibility into pipeline impact.

Approach: Introduced closed-loop reporting tying ad spend to CRM-sourced revenue.

  • -28%CPL
  • +40%SQLs
  • 90 daysTimeline
Marketplace

Online Marketplace, EU-wide

Name withheld under NDA

Challenge: Seasonal spikes made budget pacing inconsistent and inefficient.

Approach: Built a dynamic budget allocation model responsive to real-time performance signals.

  • 2.4xROAS
  • -20%Wasted spend
  • OngoingTimeline

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